Thursday, October 30, 2014

WWE Network Subscriber Count Revealed, Change In Subscription Model, Network In UK


WWE released their third quarter results for 2014 today. The company announced that the total number of subscribers for the WWE Network as of September 30th is 731,000.

"WWE Network added 31,000 subscribers in the quarter, representing a 4% increase from June 30, and reached 731,000 subscribers at quarter-end," the report read. "Subscriber growth reflected the acquisition of 286,000 subscribers, which was 71% above the gross subscriber additions in the period between April 7 (the day after WrestleMania) and June 30 (WWE Network added 182,000 gross subscribers during the April 1- April 6 period, which included WrestleMania). Through September 30, WWE Network had attracted approximately 971,000 unique subscribers with 75% of these subscribers active as of that date."

The company also announced that the Network will be available in the U.K. in November, and that they are removing the six month commitment.

"To capitalize on the substantial opportunity created by WWE Network, it's time to remove all the barriers to those that want WWE," Vince McMahonsaid. "We are excited to introduce a new simplified price plan at $9.99 per month, and like Netflix with no commitment/cancel anytime. This reflects our belief in the broad appeal of WWE Network content. Additionally, we continue to develop the international platform for WWE Network and plan to make the network available in the U.K. on an OTT basis in November. WWE Network continues to be the single greatest opportunity to transform WWE's business model and we remain optimistic about our potential to drive long-term growth."

As noted, since WWE announced 667,287 subscribers last April, the Network has become available in over 170 countries and territories. As of the end of the third quarter, this led to the company acquiring around 30,000 international subscribers.


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